LCOA Brand Book
Liquidity Client Onboarding Advisory
v1 · May 2026
Centralized expertise. Single deal ownership. From PSS solution to go-live.
Color Hierarchy
Primary · Deep Teal#0a3d62Backgrounds, headers, primary surfaces
Secondary · Mid Teal#1e6f8aCards, panels, hover states
Tertiary · Seafoam#48b4a0Icons, accents, CTAs, success states
Typography
Liquidity
Onboarding Advisory
Montserrat — geometric sans-serif providing institutional clarity. Weights 300–800 establish a clear typographic hierarchy across display and body.
JetBrains Mono · Labels · Codes
Principles
- Single deal ownership. One Lead IM from PSS handoff to go-live.
- Centralized expertise. Regional team replaces fragmented local capability.
- Bridge, don't replace. LCOA plugs into existing PSS / LSS / Manila.
- Real-world constraints. Execution routes by signing preference.
- Leverage, not build. Existing HK / SG / MY headcount redeployed.
Scope · Workstreams
Validate
Solution scoping from Sales / PSS
Author
Onboarding specifications
Route
Manila or country execution
Backup
LSS overflow on simple structures
Wordmarks · Lockups
LCOA
Primary wordmark — used across all materials.
Primary wordmark
LCOAADVISORY
Extended lockup for formal documents.
Split-weight lockup
LCOAAPAC
Regional variant for APAC-specific materials.
Accent lockup